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KRDSH

Notes on marketing that's worth doing.

Short, practical writing on websites, email, branding and strategy — aimed at people running a business rather than a marketing department.

Websites

Six signs your website needs a rebuild

A redesign is expensive if it's cosmetic. Here's how to tell whether your site needs a refresh, a rebuild, or simply better copy.

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Email Marketing

How to write email campaigns worth opening

Email is the only channel you own. A practical approach to cadence, subject lines and writing EDMs people don't resent.

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Strategy

A marketing plan for small businesses that actually gets used

Most marketing strategies fail because they're too long. Here's a lighter structure built for teams that have to execute it themselves.

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Branding

Why brand consistency matters more than a new logo

A rebrand is often the wrong answer. Consistency across the documents you already send does more for credibility than a new mark.

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Got a marketing problem? Let's fix it.

Tell me what you're working on and I'll come back with a clear idea of where KRDSH can help.

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