Branding
Why brand consistency matters more than a new logo
KRDSH Marketing ·
A rebrand is often the wrong answer. Consistency across the documents you already send does more for credibility than a new mark.
When a business feels dated, the instinct is to redesign the logo. More often the issue is that every touchpoint looks like it came from a different company.
Audit what actually leaves the building
Proposals, quotes, presentations, email signatures, brochures, invoices. Put them side by side. The inconsistency is usually obvious and usually cheap to fix.
Build templates, not one-offs
A good presentation master and a proposal template save more time and protect more credibility than an entire brand refresh.
Write down the rules
Two typefaces, a small colour set, spacing rules and image treatment. A one-page guide that gets followed beats a fifty-page one that doesn't.
Working on this yourself? KRDSH offers Marketing collateral for businesses in Sydney and across Australia.