04 — Marketing Strategy
A clearer direction for your marketing.
Marketing shouldn't be complicated. This isn't a hundred-page deck — it's a short, practical plan that says what to do, in what order, and what it should achieve.
What this fixes
- Activity happens, but nobody's sure why.
- Spending across channels with no clear read on returns.
- The offer is strong but the positioning is fuzzy.
- A previous strategy document that nobody has opened since.
Scope
What's included
- Marketing audit
- Positioning and messaging
- Audience identification
- Campaign planning
- Content planning
- Channel strategy
- A prioritised marketing roadmap
How the work runs
Marketing audit
An honest review of what exists now — website, channels, collateral and messaging — and where the gaps are costing you.
Positioning
What you do, who it's for and why it's worth choosing, written in language your customers use.
Audience identification
Who you're actually selling to, what they care about and where they can be reached.
Campaign planning
Concrete campaigns with timing, assets and owners — not themes and pillars.
Content planning
A realistic content plan sized to the time and budget you genuinely have.
Channel strategy
Which channels earn their place, which don't, and what each is responsible for.
Marketing roadmap
A sequenced plan for the next six to twelve months, prioritised by impact and effort.
Process
Simple process. Good work.
01
Understand
We start by understanding the business, the audience and what needs to change.
02
Plan
We define what needs to be created and how it should work.
03
Create
Design, copy and marketing assets are developed with purpose.
04
Launch
Everything is delivered, implemented and ready to use.
Questions
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Got a marketing problem? Let's fix it.
Tell me what you're working on and I'll come back with a clear idea of where KRDSH can help.
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