02 — Email Marketing
Email marketing people actually want to read.
Email is the one channel you own. KRDSH plans, designs, writes and builds email campaigns that are worth opening — for customer communications, promotions and everything in between.
What this fixes
- Sending irregularly, with no plan behind it.
- Templates that break on mobile or in Outlook.
- Open rates falling and lists going stale.
- Nobody has time to write the campaigns.
- No clear view of what's actually working.
Scope
What's included
- Campaign strategy and calendar
- Email and EDM design
- Copywriting
- Reusable template build
- Campaign setup and scheduling
- Customer and lifecycle communications
- Reporting and optimisation
How the work runs
Campaign strategy
What gets sent, to whom and how often — mapped to your commercial calendar rather than sent whenever there's a gap.
Email design
Layouts designed for the inbox: clear hierarchy, readable at a glance, consistent with the rest of your brand.
Copywriting
Subject lines and body copy written to be read quickly. Useful first, promotional second.
EDM creation and templates
Reusable templates built and tested across major clients and devices so future sends take minutes, not days.
Campaign setup
Build, segmentation, testing and scheduling inside your existing platform.
Customer communications
Welcome sequences, service updates, onboarding and the everyday emails that quietly shape how your business is perceived.
Reporting and optimisation
Clear reporting on what performed, what didn't and what to change next time.
Process
Simple process. Good work.
01
Understand
We start by understanding the business, the audience and what needs to change.
02
Plan
We define what needs to be created and how it should work.
03
Create
Design, copy and marketing assets are developed with purpose.
04
Launch
Everything is delivered, implemented and ready to use.
Questions
Keep reading
Related services
Related insights
Got a marketing problem? Let's fix it.
Tell me what you're working on and I'll come back with a clear idea of where KRDSH can help.
Let's talk