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KRDSH

02 — Email Marketing

Email marketing people actually want to read.

Email is the one channel you own. KRDSH plans, designs, writes and builds email campaigns that are worth opening — for customer communications, promotions and everything in between.

What this fixes

  • Sending irregularly, with no plan behind it.
  • Templates that break on mobile or in Outlook.
  • Open rates falling and lists going stale.
  • Nobody has time to write the campaigns.
  • No clear view of what's actually working.

Scope

What's included

  • Campaign strategy and calendar
  • Email and EDM design
  • Copywriting
  • Reusable template build
  • Campaign setup and scheduling
  • Customer and lifecycle communications
  • Reporting and optimisation

How the work runs

Campaign strategy

What gets sent, to whom and how often — mapped to your commercial calendar rather than sent whenever there's a gap.

Email design

Layouts designed for the inbox: clear hierarchy, readable at a glance, consistent with the rest of your brand.

Copywriting

Subject lines and body copy written to be read quickly. Useful first, promotional second.

EDM creation and templates

Reusable templates built and tested across major clients and devices so future sends take minutes, not days.

Campaign setup

Build, segmentation, testing and scheduling inside your existing platform.

Customer communications

Welcome sequences, service updates, onboarding and the everyday emails that quietly shape how your business is perceived.

Reporting and optimisation

Clear reporting on what performed, what didn't and what to change next time.

Process

Simple process. Good work.

01

Understand

We start by understanding the business, the audience and what needs to change.

02

Plan

We define what needs to be created and how it should work.

03

Create

Design, copy and marketing assets are developed with purpose.

04

Launch

Everything is delivered, implemented and ready to use.

Questions

Got a marketing problem? Let's fix it.

Tell me what you're working on and I'll come back with a clear idea of where KRDSH can help.

Let's talk