Strategy
A marketing plan for small businesses that actually gets used
KRDSH Marketing ·
Most marketing strategies fail because they're too long. Here's a lighter structure built for teams that have to execute it themselves.
The best marketing plan is the one that survives contact with a busy week. For most small businesses that means a handful of pages, not a bound document.
Start with the offer
Write down what you sell, who it's for and why someone would choose it over the alternative. If that takes more than a paragraph, the positioning needs work before anything else does.
Choose fewer channels
Two channels done properly will outperform five done occasionally. Give each channel a job — awareness, nurture or conversion — and drop anything without one.
Sequence the work
List the assets you need, order them by impact and effort, and put dates against the first three. Everything after that can stay loose.
- Fix the website message before buying traffic
- Build the email template before planning a campaign calendar
- Get collateral consistent before scaling sales activity
Review quarterly
Ninety days is long enough to see whether something is working and short enough to change course cheaply.
Working on this yourself? KRDSH offers Marketing strategy for businesses in Sydney and across Australia.